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Digital Marketing Analyst

Latest Job Opening in ZOHO

Digital Marketing Analyst

Zoho ( India )

Job Description

Latest job opening in Zoho for Digital Marketing Analyst.Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data

To evaluate and analyze market trends, consumer experiences, rivals’ actions, and our company’s marketing strategy, we are searching for a razor-sharp marketing analyst. You will be expected to collect information, compile thorough reports on your findings, locate new markets, and provide higher management with marketing strategy advice in this position.

Skills set Required for this Job :
  • a bachelor’s degree in marketing, statistics, mathematics, social sciences, or a related discipline.
  • More relevant short courses are helpful.
  • strong familiarity with analytical applications, including Google Analytics, SAS, and SPSS.
  • proficiency using Microsoft Office, Access, and PowerPoint, among other computer tools.
  • outstanding analytical, data interpretation, and research skills.
  • Excellent communication skills both in writing and speaking.
  • knowledge of databases, CRM software, and survey tools.
  • strong time-management and organizing abilities.
  • The capacity to convey intricate knowledge in a comprehensible manner.
Job Responsibilities
  • Manage Google Adwords Campaigns to improve Return on Investment and generate reports
  • Develop performance metrics to provide recommendations and continually revise campaign strategy
  • Understand data and arrive at decisions based on Web Analytics data and generate reports 
  • Integrate SEM campaigns, including both Paid Search (Pay-Per-Click), Search Engine Optimization (SEO), Social Media and other paid/non-paid mediums
  • Manage Search Engine Optimization for a few products and generate reports
  • Engage in all facets of search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting

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Job Type: In Office Job Timing: Full Time

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