An SEO Analyst helps organizations generate more organic digital traffic by researching, analysing, and optimizing websites to improve search engine rankings. They track website performance and execute data-driven strategies.
Core Responsibilities
Keyword & Content Strategy: Research high-performing, intent-driven keywords and identify content gaps.
Optimization & Audits: Execute on-page optimizations (meta data, headers) and technical SEO audits for speed and crawlability.
Off-Page SEO: Develop link-building strategies to enhance domain authority and trust.
Analytics & Performance: Utilize tools like Google Analytics to track KPIs (traffic, conversions) and monitor competitors.
Key Skills & Qualifications
Analytical & Technical: Ability to interpret data trends, with knowledge of HTML/CSS and CMS platforms.
Tool Proficiency: Experience with tools such as Google Search Console, Google Analytics, Moz, Ahrefs, or Semrush.
Communication & Education: Strong communication skills for stakeholder reporting and a background in marketing, tech, or a related field